Horton Advisory was established in 2015.
Since then we have helped clients spark policy debates, launch entities, defend reputations, and reframe national conversations.
We generally work in long-term partnerships rather than project bursts, because the best communications work compounds over time.
Our team are full-time consultants based in Sydney, Canberra, Melbourne, and London. Every member contributes unique experience, which shapes how we operate.
We focus on story construction over press releases, plain language over jargon, and penetrative argument over superficial spin.
Messaging and narrative development
The most compelling and honest version of a client’s argument: the language, framing, and core proof points that the rest of the work rests on.
Media strategy and engagement
Designing and executing campaigns that earn coverage in print, broadcast, and digital media. We help clients shape how, when, and whether they appear in the press.
Crisis and issues management
Steady counsel and rapid response when reputational, regulatory, or political pressure hits. We have worked through inquiries, leadership change, industrial disputes, and contested investigations.
Campaigns and public advocacy
Long-form campaign design that integrates media, written content, stakeholder engagement, and political intelligence to shift debate over weeks, months, or years.