Horton Advisory is a firm built by journalists who apply newsroom craft to strategic communications. For over a decade we’ve helped our clients construct potent messages, place stories that shift debates, and prepare leadership to meet moments of consequence
Horton Advisory is a firm built by journalists who apply newsroom craft to strategic communications. For over a decade we’ve helped our clients construct arguments that land and place stories that influence decision makers. We are trusted by leaders to provide counsel on how to manage moments of consequence.
Our team are full-time consultants based in Sydney, Canberra, Melbourne, and London. Every member contributes unique experience. We focus on story construction over press releases, plain language over jargon, and penetrative argument over superficial spin.
Horton Advisory was established in 2015 by Anil Lambert and Nick Lucchinelli.
Since then we’ve been helping our clients spark policy debates, defend reputations, and reframe national conversations. We work in long-term partnerships rather than project bursts, because the value we provide tends to compound over time.
Our core offerings
Messaging and narrative development
Using our editorial experience to develop the sharpest and most compelling version of a client’s argument including the language, the framing, and the core proof points.
Media strategy and engagement
Designing and executing initiatives that earn coverage in print, broadcast, and digital media. We use the trust we have built over years with the Australian media to help clients earn the coverage they seek.
Crisis and issues management
We provide experienced counsel and rapid response when reputational, regulatory, or political pressure hits. We are battle-hardened through work on inquiries, leadership change, industrial disputes, and contested investigations.
Campaigns and public advocacy
Long-form campaign design that integrates media, written content, stakeholder engagement, and political intelligence to shift debate over weeks, months, or years.
HUMAN WRITING
Punchy, elegant, human writing that elevates your ideas to engage and persuade. For when your words need to soar above the slop.